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- New video produced by BBC StoryWorks Commercial Productions follows a couple from Mitchelstown in Cork, who have acquired essential online skills through Hi Digital classes offered by Vodafone Foundation and Irish Girl Guides (IGG).
- IGG combats exclusion among older adults by providing Hi Digital classes throughout Ireland since 2023: 25 Irish Girl Guides Units have been trained as Digital Champions, who have subsequently trained over 2000 older adults.
Dublin, 6 June 2024 – Patrick and Liz Downes, a couple from Mitchelstown in Cork, are featured in a new online video as part of the Consumer Technology Association’s ‘The Human Component’ series. The video showcases their journey with the Hi Digital programme in partnership with the Irish Girl Guides, Vodafone Foundation, and ALONE.
The video follows 76-year-old Patrick, who rediscovered his passion for woodworking by embracing the digital world through the Hi Digital programme. With the support of his wife Liz, an Irish Girl Guides Leader and Hi Digital Champion, and the local IGG Unit, Patrick learns to use the internet to find woodworking tools and stay connected with his granddaughter.
Initially feeling disconnected and uninterested in modern technology after his multiple sclerosis diagnosis, Patrick’s life underwent a transformative change with the introduction of the Hi Digital programme. His resilience shines as he navigates the digital world, guided by Liz and the local Irish Girl Guides. To watch the video, click here.
Since 2023, Vodafone Foundation has partnered with the Irish Girl Guides to roll out the Hi Digital programme across Ireland. This initiative aims to help older adults, and above, feel comfortable with digital usage and skills, thereby combating isolation and loneliness.
IGG has provided Hi Digital classes in 25 of their units around Ireland and has trained over 2000 older adults. IGG Guides, Senior Branch members, and Leaders participate in this mutually beneficial programme by tutoring older community members. The course is divided into short lessons, teaching participants how to access the internet, use smartphones, stay safe online, and identify and avoid scams and fraud.
Liz Downes, Irish Girl Guides Leader, talking about her involvement with Hi Digital, said: “It’s about more than just teaching digital skills, it’s about fostering connections and breaking down barriers that can leave older generations feeling isolated. Through Hi Digital, we’re building bridges between generations and creating a sense of belonging for everyone.”
Jenny Gannon, Irish Girl Guides Programme and Training Commissioner, adds: “Today’s world is one dominated by tech and it is important that we learn to support each other to navigate the challenges that brings for all generations. This programme allows our young people to help older members of their community to learn how to use different aspects of their devices, while our younger members have also learned new skills while working on Hi Digital. This programme offers real opportunities for intergenerational learning and has been a hugely positive experience for all involved.”
Judy Collins, Vodafone Retail Advisor in Oliver Plunket Street, said: “I am delighted to see this video come to life, showcasing the fantastic impact the Hi Digital initiative has on the older generation. It’s heart-warming to witness stories like Patrick and Liz’s and see first-hand how Hi Digital is empowering older people with the knowledge and tools to navigate the digital world, reclaim their passions and stay connected with loved ones. We are thrilled to be able to provide this support”.
Explore the full series here: www.thehumancomponent.org
For more information about Hi Digital, visit: Welcome to Hi Digital
The Human Component series:
The Human Component is an online series developed for the Consumer Technology Association and produced for them by BBC Story Works Commercial Productions. Through compelling human-led films, the series features innovative technologies that are helping to support a more resilient planet, stronger societies, and healthier communities. The Human Component is a celebration of global collaboration as organisations come together to reveal the potential of technology in improving people’s lives. From start-ups to large companies and non-profits, this series explores the technological solutions that can be found all over the world.
Irish Girl Guides:
Irish Girl Guides has 10,000 members across Ireland. Guiding started in Ireland in 1911 and operates throughout the 26 counties with 1,600 volunteer Leaders providing an informal educational programme of fun and challenging activities that foster confidence and leadership skills in girls and young women, enabling them to develop to their full potential and to become responsible citizens.
Vodafone Foundation:
Vodafone Foundation uses the power of connectivity to change lives and address some of the world’s most important and pressing problems. Founded in 1991 with a simple mission to invest in the communities in which Vodafone operates, today the charity works globally to connect people and ideas with technology and funding – to help those who are already doing good work to achieve results faster, more cost effectively and with an even greater social impact.
Press contact:
Celia Melcus
Public Relations and Advocacy Officer
01-6683898 ext. 104
