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Dublin, 20/02/2025 – On the occasion of World Social Justice Day, Irish Girl Guides want to highlight that social inclusion extends to older adults, a group often overlooked in society. In a world where digital connectivity is essential, Irish Girl Guides is tackling this challenge head-on with the Hi Digital Programme in partnership with the Vodafone Foundation.
Since 2023, Irish Girl Guides has trained over 3 500 older adults across Ireland, helping them navigate the digital world with confidence and security. Through the Hi Digital Programme, 50 Irish Girl Guides Units have been trained as Digital Champions. Guides, Senior Branch members, and Leaders dedicate their time to teaching older adults how to access online services, stay connected with loved ones, and protect themselves from scams and fraud.
The programme fosters intergenerational learning, breaking down barriers and strengthening social ties between younger and older generations. This initiative takes on social exclusion by empowering older adults, reducing isolation, and providing a sense of connection in an increasingly digital world.
Jessica Woods, Leader from Cuchulain Guides Unit and Chair of the Irish Girl Guides Communications Committee, said: “Our Unit ran an event, and a Guide was able to teach a Grandmother how to record and send voice notes on WhatsApp. She ‘tested it’ by sending a message to her granddaughter in Australia. A few minutes later she received a reply and she said it was like getting a ‘virtual hug’. Hi Digital can help open the world to an older person.”
To have a better idea of the programme, watch these two videos:
For more information about Hi Digital, visit: Welcome to Hi Digital
Press contact:
Celia Melcus
Public Relations and Advocacy Officer
01-6683898 ext. 104 / (086) 136-7824
Irish Girl Guides: Irish Girl Guides has 10,000 members across Ireland. Guiding started in Ireland in 1911 and operates throughout the 26 counties with 1,600 volunteer Leaders providing an informal educational programme of fun and challenging activities that foster confidence and leadership skills in girls and young women, enabling them to develop to their full potential and to become responsible citizens.
Vodafone Foundation: Vodafone Foundation uses the power of connectivity to change lives and address some of the world’s most important and pressing problems. Founded in 1991 with a simple mission to invest in the communities in which Vodafone operates, today the charity works globally to connect people and ideas with technology and funding – to help those who are already doing good work to achieve results faster, more cost effectively and with an even greater social impact.